GrowthCRO
Sales C.O.A.C.H. Framework
The GrowthCRO Sales C.O.A.C.H. Framework
Beyond Sales Techniques: A Leadership System for Sustainable Growth
Most sales initiatives fail because they focus on tactical skills without addressing the leadership system. The GrowthCRO Sales C.O.A.C.H. framework transforms how sales organizations operate by embedding leadership, process, and accountability into daily practices.
What Makes C.O.A.C.H. Different
Unlike traditional approaches that focus on techniques, the Sales C.O.A.C.H. framework builds the foundation for consistent, predictable results:
C = Clarify
Setting crystal-clear expectations for metrics, behaviors, and standards. When everyone knows what "good" looks like, performance improves immediately.
O = Observe
Watching real behaviors instead of just reviewing reports. Direct observation reveals gaps that numbers alone can't show.
A = Ask
Using targeted questions that drive self-discovery and ownership. Great leaders don't give all the answers—they ask the questions that lead to breakthroughs.
C = Course-Correct
Providing specific, actionable feedback tied to observable behaviors. Vague advice doesn't change habits; precise redirection does.
H = Hold Accountable
Creating consistent follow-up systems that make improvement non-negotiable. Without accountability, even the best guidance fades.
Research-Backed Results
Organizations that implement systematic leadership approaches see:
17% higher quota attainment (Sales Management Association)
2x better retention rates for sales teams
23% increase in pipeline velocity
Significant improvement in forecast accuracy
The GrowthCRO Sales C.O.A.C.H. Playbook
I've compiled this methodology into a comprehensive Playbook and Toolkit (templates, tools, forms, schedules) that guide you through implementing the Sales C.O.A.C.H. framework with your team. It's yours, complementary.
To receive the free 37-page GrowthCRO Sales C.O.A.C.H. Playbook, click here:
To receive the 77-page Toolkit, connect with me on LinkedIn (https://www.linkedin.com/in/greghull/) followed by a direct message with a request for the Toolkit. It’s also free for the asking.
Go Beyond the Playbook
While the Playbook provides the roadmap, implementing effective sales leadership requires:
Adapting to your organization's unique dynamics
Navigating resistance to change
Creating sustainable accountability systems
Balancing development with performance management
When to Consider GrowthCRO for Fractional Leadership
Sometimes, having someone who's developed and implemented these systems before can accelerate results.
Consider GrowthCRO when:
Your sales team is underperforming despite previous investments
You're scaling quickly and need systems that grow with you
Leadership bandwidth is stretched thin
You need experienced guidance without the cost of a full-time executive
Not sure? Book a free consultation.